Perfectly done presentations are a great support to your business presentation. In addition, the quality of the presentation itself can be a significant factor that can help you progress.
The basic rule of any good presentation is that those who listen to you must understand the message you want to convey. For that reason, your performance should be full of arguments that a good presentation will accompany. Keywords
Some general rules can make a miracle out of your presentation when applied. These rules apply to all types of productions.
Get to know your audience.
One of the most important rules for preparing a good presentation is to get to know the audience as well as possible.
How to do it?
Ask about the structure of the audience before you accept to give a presentation, about education, age, material status. So you can customize it to the audience.
On the other hand, you decide which audience feature is most important for your presentation to be well received. Finally, you determine who your target group is about your presentation.
If you hold the same presentation multiple times, it is easiest to repeat it. However, although the audience is almost the same in structure, change something. People like that something is prepared just for them.
Be your own
No matter how you adapt the presentation and yourself to the audience, you still want to stay on your own. That’s how your audience will gain trust. The last thing you want to happen to you is that the audience listening to you doesn’t trust you.
How won’t they believe you?
If you try to be something you are not during the presentation, it can look like bad acting. Bad acting when you want to „sell“ an idea leads to failure. That’s why you don’t want to look unnatural.
Two minor things can help you feel comfortable and confident. First, wear comfortable clothes and believe what you say.
Be an audience
The first step of any good presentation is to put yourself in the audience position. Then, make it just for yourself. The way you would like to see it, to be interesting to you.
If it’s not interesting to you, it won’t be to the audience that listens to it.
Practice
It’s simple. You don’t want to make a presentation for the first time in front of an audience. So practice beforehand. When you say it out loud for the first time, you will see if it still needs improvement.
You realize you still need to work on it. Do not memorize sentences or phrases. It can hurt the audience. If you suffer from anxiety, learn the first sentences by heart because the rest of the presentation will flow smoothly.
Introduction elaborates a conclusion
The audience should know why they are there, where they are going, and where they are now. It is the basis of any clear presentation. Therefore, each presentation should have an introduction, elaboration, and conclusion.
You don’t want to confuse people who listen to you. So first, explain to them why they are there. Then, give them a reason why the topic matters. Finally, explain what the goal of the presentation is and how you will achieve it.
Then lay the foundation of the story. Finally, explain to the audience all the essentials of your presentation. Only then proceed to the elaboration in which you explain how you concluded.
Finally, the essence of the whole story follows. Conclusion. The point of the entire story. Emphasize that part, in particular, to clarify that this is the essence of the presentation.
In the end, finish the presentation gradually by summarizing everything you said.
Keywords
You should always know what the keywords of your presentation are. During the presentation, a lot of information is presented. There are words, slides.
The audience remembers a good presentation and will be able to retell it tomorrow. After a week, the audience will remember only some parts of it. After a year, if the presentation manages to summarize your presentation in three words, you have succeeded.
So divide the presentation into keywords. The easiest way to do this is to try to summarize the whole story in a few words. Then, when you decide on the right keywords, all you have to do is repeat them throughout the presentation.
Don’t overdo it
Even if you put in a lot of effort, don’t overdo it with information. It is enough for the audience to get a general picture of the presentation and remember its essence.
Leave everything that is not the most important, and you want to say for the end in the auxiliary slides. Don’t overdo it with malts, either. The rule is one slide per minute.
Also, pay attention to the text. Too much text on malts is hard to keep track of.
Follow the audience
Look at the audience during the presentation. That will make you more convincing. You will be more accessible and open, and the audience who listens to you will trust you more. That’s how your presentation will be more successful.
Time
It is crucial to know that the audience is most annoyed when the one talking exaggerates with time. The presentation can be brilliant, but if it lasts too long, the audience will be angry, which is the last thing you want.
You must respect your time, as well as the time of the people who listen to you.
Begining of presentation
- The slide that starts the presentation should contain the title of the topic you will talk about and your name and surname.
- The following slide should show the content of the presentation itself. All the following should follow the items from the range.
- It is imperative to establish a logical flow of the presentation. It should not be allowed to turn into a series of slides with lists, text, tables, and pictures. Instead, turn everything into a story with flow and action.
Text
- You lose your audience with too much text. The slides will seem messy, and the audience will focus on reading the text rather than listening to what you are saying.
- Instead of whole sentences, the text should only be in the theses to set you up for what you are talking about.
- There should be a maximum of 4 or 5 points on one slide. Do not write whole paragraphs or sentences. If you need definitions, they should be in quotations or only the most essential parts.
Font
- The audience will not be able to read the small font and will get tired. Therefore, the minimum font size recommended is 18 pt, while the most appropriate is 24 pt.
- Take care of the size of the room in which you make the presentation. The text should be legible and clear to the people sitting in the back.
- Use a font size of 40 or 44 pt for the title.
- If you have a sub-thesis, it should be a smaller font than the thesis itself.
- Use fonts like Arial Times New Roman or Vedrana because if you use non-standard fonts, there is a possibility that they will not be on the computer on which you are playing the presentation.
- Always use only one font type. Writing in different fonts can seem unprofessional.
- Do not use decorative fonts.
- Use bold when you want to highlight the most crucial information.
- If you can avoid capitalization, the audience will think you are shouting at them.
The color
- The color should contrast with the background you are using.
- When you want to emphasize something, use a different color of the text.
- Don’t express your creativity in font colors. Too many different colors tire and distract the audience.
Charts
- Show all the data from the tables in graphs. It is because they are easier to remember, more transparent, and more understandable.
- All charts must have a title.
- The chart must be large enough for everyone to read easily.
Images
People remember pictures longer. Therefore they can be used to visualize information. The image must therefore be in line with the theme and message that the presentation carries.
- A good slide has efficiently arranged images and text.
- A small picture in the corner makes no sense.
- Do not use low-resolution images.
- Don’t use pictures just for decoration.
Animations
- Always use only one type of transition between slides.
- Carefully choose the animations you will use as they can be distracting.
- Take care of the animation speed.
- Avoid sound effects.
- Carefully evaluate when the animation will go automatically and when by clicking the mouse.
- Don’t overdo it with animations.
Slide design
- Use simple backgrounds. You can download many free templates.
- Always use the same background.
- Don’t use too many colorful backgrounds.
- Do not use backgrounds on which the text will be difficult to read.
End of presentation
- Always conclude at the end of the presentation.
- Leave your contact information on the last slide.
- Record your presentation on different versions of PowerPoint and always carry it on multiple other memories.
- Always come a little early. So you will have time to try out your presentation and set up all the necessary techniques.
English 
Serbian